The Other Jon Bishop

del.icio.us Tags: marketing in rambes

So a lot of people have asked me why I refer to myself as Jon M Bishop online as the M can be pretty pratty, comments I tend to agree with somewhat.

The problem is, there is another Jon Bishop. Well I’m sure there are plenty ruddy Jon Bishops on the planet as it is so boringly common, only eclipsed by, perhaps, John Smith, but in the social media blogging space, there is another Jon Bishop.

Needless to say, hanging in the same space talking about the same things with the exact same names is bound to cause confusion. So after some analysis and a show on The Podcast Sisters about keeping your online brand unique, I decided to tweak my name to Jon M Bishop for these reason:

• Jon Bishop beats me in the Google rankings.
• He posts more regularly than me.
• He’s been around longer than me.
• He’s got a better looking blog probably because he uses Wordpress. I will fix this one day!
• There are some other Jon Bishops kicking both our asses on the Google rankings including a DJ, a guitarist and a plastic surgeon.

Has it Worked?

Well searching for Jon Bishop, I place somewhere down the middle of the mighty third page. Search Jon M Bishop, and I’m bringing up the tail of the first page which is great. Although in reality, I don’t know how many people would search  for Jon M Bishop when looking for me.

5 of the Best Ever Social Media Promotion Ebooks around

Pic by jblyberg

 

1. Social Media Starting Points – Chris Brogan

If you’re looking to show your organization how to get into social media and social networking, this downloadable starting points document to open up the conversation. – Chris Brogan

2. The Web: Hidden Games – C Weng

This book will describe the view of websites as games in general, and then study Digg, YouTube and Facebook as specific case studies. It will show you what the goals of these websites are, how to play, and how to win.

3. The eMarketing Textbook – by Quirk

eMarketing: The Essential Guide to Online Marketing This marketing ebook download illustrates Quirk eMarketing's commitment to the Open Education Declaration which aims to make educational resources available to all students.

4. Unleashing the Idea Virus – Seth Godin

Just like Godin's earlier "Permission Marketing" book, I devoured "Unleashing the Ideavirus" in a single sitting. What a great source of inspiration and practical ideas about viral marketing.

5. Viral Marketing with Blogs – Brian Clark

Viral Blogging. Link Bait. Tagged. Dugg.
If you know what those words mean, you’re likely looking to do the first, create the second, and have the third and fourth happen to something you’ve written. If you don’t know what those words mean, relax. They’re simply new terms for a timeless concept you likely already understand.

5 New Web Services I Can’t do Without

Thanks to Mykl

A few years after mobiles became stock standard communication tools, the phrase was coined: “How did we ever survive without them?” The same phrase can be attached to my five new favourite web services.

1. Wordle

Easily (and almost instantly) create great tag clouds like this! Also great for doing brands bullseyes for you brandy marketing types out there. You can also just throw your RSS feed in and it will make a groovy tag cloud of your blog!

2. Issuu

A top class tool for making professional PDF animated page turners for free! All you do is upload your PDF and Issue does the rest! It’s so good that I use it for my clients! It’s also got a bit of a Web 2.0 community style thing going on to share your docs.

Check out one I did for a client here

3. Animoto

Create brilliant videos out of your images. Make your website and presentations come alive with these professional looking videos with real music that you have the right to use for any Animotos.

4. Sproutbuilder

Make fully functional, shareable Widgets in minutes. This is also a tool that I use to create work for clients. Look at these podcast widgets that I created for a client here.

5. Tweetdeck

Tweetdeck is a new Abode Air based desktop client for Twitter. It’s got some great features like one button re-tweets and the ability to make groups. It also has quite a dynamic layout with lots of options to customise your view, be it one column or three columns which include your groups, replies and DMs. With a few extra features, like logins to Jaiku etc, and keeping a history of replies, Tweetdeck could definitely topple Twhirl as the king of Twitter clients.

More Advertising Money Will be Spent Online than Anywhere Else in 2009

Respected agency, 
ZenithOptimedia  has predicted that 2009 will be the year that the Internet becomes the number one destination for advertising revenue in the UK, as reported in MediaWeek. While traditional advertising is predicted to grow by 5%, a surging 32.3% growth is predicted for online spend.

The over-hyped credit crunch is turning out to be Internet advertising’s best friend

Many Internet and Social Media evangelists would call this the tipping point for the Internet’s reputation as a credible source to spend ad revenue (and may it never be questioned again!) and will be running back to clients armed with the stats. The dot bomb era wasn’t that long ago showing the powerful surge in reputation and power the Internet has undergone in the last five or so years, thanks mainly to pioneers like Facebook, Myspace and Google and the advent of Web 2.0 and Social Media.

Stealing from Baskets.

The over-hyped credit crunch is turning out to be Internet advertising’s best friend. With companies fearing a slow year, advertising budgets are being tightened, putting pressure on marketers to produce tangible, accountable results on a smaller budget

. The Internet is of course the ideal platform to engage with under these parameters so many marketers are shifting funds from (already reduced) traditional advertising budgets and putting them into online budgets, creating a ‘stealing from other baskets’ scenario. This single factor could be the major reason for the swing in fortunes of Internet ad spend this year and next.

Possible reasons for the surge in online spend:

• Credit crunch. – Advertisers need to be wiser with their spend and online seems to be the answer.
• Social Network advertising is booming as measurable results overtake hype.
• Traceable results. – The single best feature of online advertising.
• Niching. – As marketers channel their efforts to a much tighter audience, Internet, once again, provides the solutions with psychographics, niche social networks, opt-in marketing activities etc.
• Viral – The best place to go viral is online and when it does, you can pat yourself on the back because it is money very well spent!
  del.icio.us Tags: internet ad spend,credit crunch,marketing in a recession