Jun 26, 2008

50 Top UK brands over the Past 50 years

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The Marketing Society UK are celebrating their 50 years of existence by publishing the 50 ‘golden brands’ ( I assume this means the best) of each year for the past 50 years.

The website is great to play around in and is certainly a fresh take on ‘brands of the year’ type surveys that usually come in some kind of over-styled PDF with nothing much else that one could call useful.

Be sure to click on some of the brands and check out the case studies on each of them, sometimes containing video, book links, and the ability to comment etc.

Jun 19, 2008

Twitter Lets Me Know if Something Will be Good or Not

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Thanks to 2725

I have a new vetting system: Twitter. Basically, when thinking of engaging in a new activity (let’s say stamp collecting) or attending an event (such as the Chelsea Flower Show), I ask myself the usual filtering questions: “Is it close enough?”, “Is it expensive?”, “Will there be beer?”.

When living in London in the summer, you have a wide variety of potential events to attend both professionally or personally so you have to choose wisely which ones are worth the effort. So when the usual filtering questions don’t work, I turn to Twitter. “Would I Twitter (or blog) about going to this event or doing this thing?”, “Would I Twitter about the event while I’m there?” If the answers are no for one event and yes for another, problem solved!

 

So stamp collecting and the flower show would both be no but attending a new media conference or finally learning to use Wordpress (.org not .com) would both score a double yes!

Problem solved!

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Jun 13, 2008

Print is Dead in 10 Years! – Microsoft CEO

Steve Ballmer the CEO at Microsoft, predicts that print media will be dead in 10 years. At least he is realistic and not claiming such deaths within 2 years like evangelistic media kook, Leon Orsmond.