Introduction
Lately I have been trying to present some Web 2.0 marketing ideas/solutions to my colleagues. I was surprised to find out that many of them didn’t even know what a podcast is, and none of them had ever listened to one before. So, as you can imagine, they didn’t see this medium as a high potential marketing solution.
Armed with my ‘For Dummies’ style of engaging and explaining (a skill that I’ve developed over years of trying to teach my parents how to add an attachment to an email) I set about raising the technology knowledge (tech-knowledge-y?) level of my colleagues. My objective is not to turn them into ‘New Technology’ Marketers, but rather to help them understand the platforms so that they can use their classical marketing experience combined with their new knowledge to come up with solutions or implementations that I might have missed.
This is the same objective I am trying to achieve with this series of tutorials. I will attempt to impart my knowledge of Web 2.0 marketing onto those of our friends in the marketing fraternity that are more comfortable with a postcard than an email.
And once you have worked through the tutorial, you will have a greater understanding of what I’m going on about on the rest of my blog and all the similar blogs out there.
No comments:
Post a Comment